The unveiling of a hotly anticipated new product. An exuberant chief executive thumbing through slides. A surprise appearance by an A-list guest.
Amazon’s (AMZN) Feb. 9 introduction of the Kindle 2 had all the makings of a product launch by consumer electronics wunderkind Apple (AAPL). “That was parallel to the performances at iPod launches,” says Ross Rubin, consumer technology analyst with NPD Group.
That’s where the comparisons with Apple should end. As much as some might try to draw parallels between Amazon’s approach to books and Apple’s take on music, analysts are clear that the latest generation of Amazon’s sleek, white little electronic book reader is no iPod for the book world.
More of the Kindle 2 Review here.
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[...] Amazon Kindle 2 Reviews wrote an interesting post today on Amazon’s Kindle 2: No iPod for Books by BusinessWeekHere’s a quick excerpt … take on music, analysts are clear that the latest generation of Amazon’s sleek, white little electronic book reader is no iPod for the book world. Read more here….“That was parallel to the performances at iPod launches,” says Ross Rubin, consumer technology analyst with NPD Group…. [...]
[...] Amazon Kindle 2 Reviews wrote an interesting post today on Amazon’s Kindle 2: No iPod for Books by BusinessWeekHere’s a quick excerptAmazon’s (AMZN) Feb. 9 introduction of the Kindle 2 had all the makings of a product launch by consumer electronics wunderkind Apple (AAPL)….That’s where the comparisons with Apple should end…. [...]